NEXUP

NEXUP is the future.

Max Dean? The name synonymous with the new wave shaking up the underground right now.

Fuelled by a family-first ethos and a deep, unshakable love for the culture, he has built something real: rooted in friendship, driven by undeniable talent and committed to lifting the next generation.

Just a few miles from where it all began in Essex, this October the label arrives at its biggest moment yet - a clear signal of the trajectory they're taking.